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Our Story.
Flow Freely. Live Fully.
At Indulge, we believe period care should feel empowering — not inconvenient.
Born from the idea that comfort, confidence, and sustainability can coexist, Indulge was created to make feminine hygiene simple, safe, and sustainable.
We started with a question: why should something so natural feel like such a hassle?
That question led to our first product — the Indulge Menstrual Cup — a soft, medical-grade silicone cup designed to fit comfortably, move with your body, and give you leak-free protection all day long.
Since then, our range has grown — from menstrual cups and cup applicators to reusable pads, sterilisers, and water-based lube sachets — all created to support modern, conscious women who care about their bodies, wellbeing, and the planet.
We’re passionate about helping you flow smarter — with reusable period products that are kind to your body and kind to the Earth. Every piece in our collection is made with premium, medical-grade materials, ensuring comfort, hygiene, and confidence through every cycle.
Our mission is simple:
To transform the way you experience your period — from something you manage, to something you embrace.
Because your cycle isn’t something to hide; it’s something to own.
Welcome to Indulge.
A softer, smarter way to care — every bloody day.
The Woman Behind Indulge.
A Nurse on a Mission To Redefine Period Care
I’ve spent years caring for people — listening, learning, and understanding how comfort and confidence can completely change how we feel in our own skin.
As a nurse, I’ve seen how little attention is given to something as natural and vital as period care. And honestly? It never sat right with me.
I founded Indulge because I wanted to bring that same level of care, compassion, and attention to detail from my nursing background into the world of feminine hygiene.
I wanted products that didn’t just work — but felt good, looked good, and made women feel empowered, clean, and confident every single cycle.
What started as one cup — a simple idea to make periods less stressful — has grown into a full line of reusable menstrual care essentials, each made with medical-grade materials and designed to support real women, real bodies, and real lives.
Indulge is more than a brand to me — it’s a reflection of what I believe in:
care that’s genuine, quality that lasts, and confidence that starts from within.
